Can Knockoffs Knock Out Your Business ?
Sunday, January 4th, 2009By Paul F. Nunes and Narendra P. Mulani.
Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company’s adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distinguish his products from look-alikes, and pushed onlinevendors to stop selling fakes. All of that has cost a lot money, however, and the problem seems to be getting worse. How far should Bronson take his campaign ? (more…)

