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Can Knockoffs Knock Out Your Business ?

Sunday, January 4th, 2009

By Paul F. Nunes and Narendra P. Mulani.

Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company’s adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distinguish his products from look-alikes, and pushed onlinevendors to stop selling fakes. All of that has cost a lot money, however, and the problem seems to be getting worse. How far should Bronson take his campaign ? (more…)

Nikkei down 2.7 pct as Toyota, other auto shares fall

Wednesday, December 24th, 2008

TOKYO, Dec 24 (Reuters) - The Nikkei stock average fell 2.7 percent on Wednesday as investors sold Toyota Motor Corp (7203.T) and auto-related stocks after the world’s biggest automaker forecast its first-ever annual operating loss.

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Don’t Try This Offshore

Wednesday, December 24th, 2008

By Stephen Brown

Boeing had barely ceased its banshee wail before Barton Brady’s cell phone piped up. “Viva Las Vegas” the king of ring tones-belted out of its tiny speaker just a the flight attendant announced their arrival at Las Vegas’s McCarran International Airport.

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Strategic Management

Sunday, November 30th, 2008

Strategic planning or startegic management is a set of decisions and actions designed to achieve the target company. Thus, strategic management involves decision-making in long-term and complicated and oriented to the future with greater resources that requires participation and top management. Strategic Management is a process that involves three levels of the planners at the company’s business units and functional and the other planners. (more…)

Product

Monday, November 24th, 2008

Products are all sesuatuyang can ditawawarkan to satisfy a need and desire. Satisfy customer needs and desires through the product. Other terms of the offer or product is a breakthrough.
Products can be divided into three types, namely physical goods, services and ideas. University computer offers little physical items (books, jackets, student card), services (lectures, consultations, lab) and the idea (to find themselves, stock future, fraternity). The hotel provides goods (food, beverages), services (the provision of rooms, services) and ideas (the place of rest, tranquility).

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