By Maureen Farrell, Lisa LaMotta, Mary Crane and Brett Nelson

Since the book went live, Smith’s name has careered around the Web. “When people Google me, all of this appears, and everybody says wow,” says Smith. “It supports everything I do. I’m popping up all over the place.” (more…)

By Helen Coster

Gold Bond, a century-old concoction of zinc oxide and menthol, is best known for alleviating jock itch and diaper rash. But its owner aims to conquer a wider swath. Chattem, its corporate parent, wants consumers to dab Gold Bond just about anywhere. In a recent brainstorming meeting 12 Chattem executives debated the best puffery for a possible line of Gold Bond lip balm. “‘Soothing’ is good,” said J. Blair Ramey, the company’s cohead of marketing, “but ‘healing’ is even stronger.” A few folks nodded in agreement. “What about ‘restoring’?” asked Alexander (Zan) Guerry, chief executive of the company. “I like the idea of putting ‘restoring’ and ‘healing’ on a product that will moisten your lips.” (more…)