Promotion strategy concists of advertising strategy, sales promotion strategy, public relation strategy, event strategy, personal selling startegy and direct marketing strategy.

Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms but also charitable, nonprofit, and government agencies. Developing an advertising strategy is five step process : (1) Set advertising objectives; (2) Establish a budget; (3) Chhose the advertising messege and creative strategy; (4) Decide on the media; and (5) Evaluate communication and sales effects (Kotler, Keller, 2007).

Sales promotion strategy consists of a diverse collection insentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Sales promotion includes tools for consumer promotion, trade promotion, and business and sales force promotion (trade shows and conventions, contests for sales reps, and specialty advertising). Developing a sale promotion strategy, a company must establish its objectives, select the tools, develop the program, pretest the program, implement and control it, and evaluate the results (Kotler, Keller, 2007).

Event strategy is a means to become part of special and more personally relevant moments in consumers’s lives. Involvement with events can broaden and deepen the realtionship of the sponsor with its target market, but only if managed properly.

Public realations strategy involves a variety of programs designed to promote or protect a company’s image or its individual products. Many companies today use marketing public relations to support the marketing department in corporate or product promotion and image making. Marketing public relations can affect public awarness at a fraction of the cost of advertising and is often much more credible. The main tools of public relations are publications, events, news, speechs, public service activities, and identity media.