The market has been open less than two hours and already 900 million or so shares worth $25 billion have changed hands. In a given second the total jumps by $3 million to $5 million–all without a sound. Unlike the New York Stock Exchange a few blocks away, this exchange has no shouting traders, no crumpled trade tickets on the floor.

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Market consists of all potential customers who have specific needs and wants the same, which may be willing and able to implement the exchange to satisfy the needs and wants. First, the market is where buyers and sellers gather to exchange their goods. Economists use the term refers to a set of buyers and sellers conduct transactions on the product or the product of a particular class, as the term market goats, cattle market, housing market, and others. Business use the term market for customer group. While the marketing industry as a forced seller and the buyer as the market.

Marketing is the process of working with the market to realize the potential transaction in order to satisfy human needs and wants. Marketer is someone who is looking for one or more prospective buyers who will be involved in the exchange value. While the buyer is someone who is identified by marketer as possible who are willing and able to engage in the exchange value.